The 2023 Winter Solstice donkey hide gelatinFestival was launched in Beijing and Shandong on December 22. The theme of this festival is "At the winter solsticeday, eatdonkey hide gelatin". Through a number of activities such as thedonkey hide gelatin-making ceremony , and the popularization of Chinese medicine culture and science, it popularizes the concept of winter solstice healthcareto the public, promotes and spreads the Chinese medicine culture.

Seven exhibition areas were set up, including productsarea, nourishing cream area, dietotherapy product area, and traditional Chinese medicine free clinic area. In addition to exhibition,the sponsor also carefully designed interactive experience activities. Citizens and tourists can participate in such activities asthelucky draw, the face-to-face interaction, and immerse themselves in the unique charm of Chinese medicine culture and experience itsrichness. The activity lastedfor two days.